News Worms
News Worms


Facebook will try fighting ad discrimination with algorithms

Facebook will try fighting ad discrimination with algorithms

The company said Wednesday that its policies now say that ads can not discriminate people based on attributes such as race, gender, sexual orientation or medical or genetic condition, said Steve Satterfield, manager of privacy and public policy at Facebook.

The Internet giant was scrutinized for its ad policy first last October, when reports surfaced that companies could ask the social network to not show their adverts to select ethnic affinities.

While an education section has been created to offer advice on how to properly (and legally) use Facebook Ads, the company wants to be more proactive and has turned to machine learning for help.

Advertisers must also affirm they understand Facebook's anti-discrimination policies.

According to The Verge, Menlo Park does not let advertisers to allow users to self-identify race or specifically market to specific races.

Following outcries, Facebook said that it would correct its policies and make them fair and unbiased on the basis of race - at least where housing, employments or credit was concerned.

With the new tool, Facebook hopes it will be able to more quickly reject discriminatory ads. "Over the past several months, we've met with policymakers and civil rights leaders to gather feedback about ways to improve our enforcement while preserving the beneficial uses of our advertising tools".

Facebook's ad discrimination problem appeared after ProPublica investigation last fall which alleged that that the platform's enabled advertising that would be illegal under federal civil rights laws. "This will allow us to more quickly provide notices and educational information to advertisers - and more quickly respond to violations of our policy", Facebook explained. "We're glad to see Facebook implementing strong policies so that advertisers of housing, credit, and employment don't use Facebook's ad targeting to exclude certain users", said Rachel Goodman, attorney with the American Civil Liberties Union's Racial Justice Program, in a statement. We will then require the advertiser to certify that it is complying with that policy and with applicable anti-discrimination laws.

"We heard concerns that discriminatory advertising can wrongfully deprive people of opportunities and experiences, particularly in the areas of housing, employment and credit, where certain groups historically have faced discrimination", a spokesperson wrote in a blog post announcing the changes Wednesday.

follow

editors' picks

February 10, 2017
Trump Accuses the Media of Not Covering Terrorist Attacks
However, US officials claimed that "most" of the attacks were not adequately reported by Western media outlets, CNN reported. Trump's actual complaint, he said , was that such acts don't get enough attention.

February 10, 2017
Mortgage applications rise as rates drop
ARM interest rates in the 7 year refi category are published at 2.625% now showing an April of 3.141%. That's a 2 basis points improvement over the previous rate of 3.41%, that it carried a week earlier.

February 09, 2017
Apple Hires Amazon's Fire TV Head to Run Apple TV Business
Before working at Amazon, Twerdahl spent time as an executive at Netflix and a VP at Roku, where he oversaw consumer devices. It's thought the failure to secure such deals is the reason Apple's long-rumoured TV streaming service is yet to launch.

February 09, 2017
CFB: Big 12 Conference announces punishment for Baylor
Department of Education previous year launched an investigation into Baylor University's response to sexual violence on campus. We pledge our full cooperation, and we will work with the Big 12 Conference to conduct the audit as expeditiously as possible.

February 09, 2017
Ford Expedition: Bigger, Lighter And Better
The 2018 Ford Expedition has been made bigger not just in appearance but also in terms of making its passengers more comfortable. In addition, Ford plans to redesign the Escape in 2018, the Explorer in 2019 and the Edge in 2021, the sources said.

February 09, 2017
Five injured in Circus Sarasota highwire fall
Another member of the Wallenda family, Rick Wallenda, is scheduled to perform a high-wire walk for charity on Saturday at St. Petersburg's Sundial this weekend. "He was the anchor at the back of the pyramid".

February 09, 2017
Thierry Henry gives his verdict on Wenger's Arsenal future
In the end, there weren't too many outgoings last month, but here are TWO that really should have left Arsenal in January... Former England defender Sol Campbell has blamed Arsenal failings this season on a lack of strong personalities on the pitch.

February 09, 2017
Nintendo President: Backward compatibility for controllers 'may be considered' for Switch
Unfortunately, preorders are already all sold out so keep your ear to the ground for more info. Nintendo Switch is scheduled to launch worldwide on March 3, 2017.

February 09, 2017
Neil Gorsuch Supreme Court Nomination Will be a Bloody Fight
Of the 10 senators, Sherrod Brown of OH and Tammy Baldwin of Wisconsin have said they'll oppose Gorsuch, at least in a final vote. Unlike some Senate Democrats who have already said they will oppose Trump's nominee, both have said they will wait to decide.

February 09, 2017
Despite oil crash, Alberta powers Canada's population past 35 million
Saint John reported negative growth of 2.2 per cent while the population of New Brunswick as a whole declined by 0.5 per cent. Closer to home, there were more declines in the population than increases in several of the smaller municipalities.