News Worms
News Worms


Sears, Kmart drop Trump Home product line

Sears, Kmart drop Trump Home product line

On Saturday, the companies said the move was "part of a push to focus their online business on the most profitable items", Reuters reports. Neither stocked Trump Home merchandise in brick-and-mortar stores, though Sears Holdings said the products could still be available "online via third-party Marketplace vendors".

According to Reuters, there are no longer any traces of the Trump Home line, which is owned by the Trump Organization, on the websites of Sears and Kmart.

Last week, luxury retailers Nordstrom officially cut ties with Ivanka Trump's fashion brand, and her line of clothing and accessories also disappeared from Neiman Marcus' website.

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President Trump knocked the department store on Twitter in retaliation. The President of the United States swiftly tweeted his displeasure with Nordstrom, possibly in the middle of a national security meeting.

It is unclear if Trump Home merchandise is still for sale in the retail stores.

Now, Sears Holdings - parent company of Sears and Kmart - has announced a similar move, dropping Trump Home items.

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Neither store carried the line in their retail stores, but both had offerings from the collection on their websites. "We've had a great relationship with the Ivanka Trump team". Nordstrom said that sales of Ivanka's brand had fallen sharply, according to the Wall Street Journal. "We have not and will not share specific sales results numbers related to this brand or any other brand", wrote Tara Darrow in an email. Donald Trump and his children hosted an official ribbon cutting ceremony and press conference to celebrate the grand opening of his new hotel.

Ivanka Trump has taken a leave of absence from her namesake company since her father won the presidency.

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