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Soda Is No Longer America's Most Popular Beverage

Soda Is No Longer America's Most Popular Beverage

IBWA CEO Joe Doss said consumers are switching to bottled water for a number of reasons, including health and convenience.

Past year bottled water consumption reached 39.3 gallons per capita, the Wall Street Journal reports, and carbonated soft drinks fell to 38.5 gallons.

The company says Americans bought 12.8 billion gallons of bottled water in 2016, up close to 9% over 2015.

Bottled water has overtaken carbonated soft drinks as the most popular beverage in the US, a sign that consumers' desire may finally be turning to nature's original healthy, low-calorie drink option, a study shows.

According to the report, the consumption of soda increased to 50 gallons in the late 1990s and early 2000's, but by the middle of the next decade bottled water would probably reach the 50 gallon mark. This period included 17 double-digit annual volume growth spurts. Bottled water consumption dipped in 2008 and 2009, but has grown consistently from 1977 to 2016.

A Harris Poll conducted for IBWA found 86 percent of people polled purchase bottled water. The reverse is true for another tracker, Beverage Digest, which projects bottled water will surpass soda this year.

"Bottled water's versatility makes it suitable for consumption at any time of day and in just about any setting or situation".

"Bottled water's ascent coincided with and encouraged seismic shifts in consumer preferences for healthier refreshment and rehydration", the release reads.

Bottled water was a $16 billion industry in 2016, nearly triple what it was in 2000, according to BMC.

More than 25% of the revenue from bottled water in 2016 was shared by the two soda giants PepsiCo and Coca-Cola, which sell Aquafina and Dasani respectively.

Why spend so much more to drink your water out of a bottle?

"Bottled water's environmental footprint is the lowest of any packaged beverage, according to a life cycle assessment conducted by Quantis", he added. But critics of bottled water success say all those bottles aren't ECO friendly.

-Is water America's new favorite beverage?

Bottled water is comprehensively regulated as a food product by FDA, and FDA regulations governing the safety and quality of bottled water must, by law, be as stringent as the Environmental Protection Agency standards for tap water.

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