News Worms
News Worms

United Kingdom government suspends ads amid extremism concerns — YouTube

United Kingdom government suspends ads amid extremism concerns — YouTube

"Multimillion-dollar social media companies with ample funds are simply not investing almost enough in taking proactive action to stop extremist content from appearing and to stop it being monetised", he said."Profit comes first for these people, " he added. MPs meanwhile threatened that legislation could be put on the table if social media companies did not effectively self-regulate.

Some advertising customers in the United Kingdom have pulled ads from Google-owned YouTube after some of them reportedly appeared alongside inappropriate and extremist content. The company has also been summoned to the Cabinet Office.

Ads for government campaigns were inadvertently placed beside videos of white nationalists, a hate preacher and a controversial Islamist preacher. "As a result Google and these organisations are still profiting from hatred".

The government suspended advertising on Thursday, citing "pending reassurances". Advertisers are unhappy that their ads have been placed next to extremist content and hate speech, and Google says it will improve the controls advertisers have over ad placement.

Labour MP Chuka Umunna, who sits on the Home Affairs Committee, told the paper the situation is intolerable. He supported a move in Germany which could see social media companies face fines of up to €50 million (£44m) if they failed to delete offending material within a week.

"The company needs to publicly apologise to companies whose reputation has been compromised, and to take action", he said. In the wake of the Super Bowl, companies such as Thomson Reuters suspended part of its programmatic online advertising program, while in the last 24 hours both the Guardian newspaper and the United Kingdom government announced suspensions to their YouTube advertising.

Nicklin, who spent ten years working at Google before joining the Guardian last year, also warned that if these - and other issues such as ad fraud and brand safety - could not be remedied quickly then the industry could face government regulation.

We have strict guidelines that define where Google ads should appear. A spokeswoman later said the rest of the group would not follow suit. After The Guardian, even channel 4 and BBC has reportedly removed their ads.

Fearful of losing out on advertising revenue - the company's lifeblood - Google is undertaking a review of the policies it has in place and investigating ways that things can be improved.

"We accept that we don't always get it right and that sometimes, ads appear where they should not.We will make changes to our policies and brand controls for advertisers", Google said in a statement.

In a letter sent to Google executive Matt Brittin, he said that it was vital for Google to "uphold the highest standards in terms of openness, transparency, and measures to avoid advertising fraud".

Ads for the Guardian's membership scheme are understood to have been placed alongside a range of extremist material after an agency acting on the media group's behalf used Google's AdX ad exchange, which uses programmatic trading.

"None of that should ever have got through to the Guardian's website. but it's so easy to game the system", he told a room packed with advertisers and senior media execs.


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