News Worms
News Worms


Google sorry for adverts alongside extremist content

Google sorry for adverts alongside extremist content

French multinational advertising company Havas has chose to pull its entire Google and YouTube ad spend in the United Kingdom, as the placement of ads next to offensive content continues to be an issue.

"Google assured us they would fix this very quickly and so we've chosen to hold them accountable rather than pull our allocations", he said.

Google has said it would focus on improving policies regarding what is deemed "safe" for advertisers, including a refinement of definitions of hate speech and inflammatory content, strengthening controls and accelerating takedowns of content.

The Australian advertising industry is holding talks this week aimed at curbing unsafe digital media advertising that damages brands amid a backlash in the United Kingdom against Google's advertising practices.

LONDON-An executive for Alphabet Inc.'s Google apologized Monday for commercials that appeared before extremist videos on its YouTube site and said it would simplify tools that allow advertisers to control where their ads appear. The FT reports that Google controls 60% of the digital ads market and the United Kingdom government has joined major brands in freezing its YouTube spending, which is reported to be around £60m per year.

"Digital advertising on platforms where content is user-generated and not curated has inherent brand safety risks". "When anything like this happens we take responsibility for it".

The company said it would make changes to its policies and brand controls for advertisers.

Ads for the Guardian's membership scheme have appeared alongside a range of extremist material after an agency acting on the media group's behalf used Google's AdX ad exchange.

The association wants companies such as Amazon, Instagram, Twitter, Pinterest and LinkedIn to break down the walls around their apps so advertisers are able to better understand where the ads they are paying for are being seen. "Our position will remain until we are confident in the YouTube platform and Google Display Network's ability to deliver the standards we and our clients expect".

GroupM's director of technical operations Timothy Whitfield said there is no way to completely guarantee brand safety on digital media and MCN's digital partnerships and product development director Suzie Cardwell said when you buy against an audience on YouTube at a relatively low cost, you run the risk of having ads placed against unsuitable content.

A spokeswoman for L'Oréal said the company was "unaware" and "horrified" that its ads were being placed on such YouTube channels.

"We accept that we don't always get it right and that sometimes, ads appear where they should not".

"We have suspended all Sainsbury's and Argos advertising on the site with immediate effect and are seeking urgent assurances from Google that this issue is being taken seriously and addressed".

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