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Amazon And The NFL Reach One Year Deal For Streaming Rights

Amazon And The NFL Reach One Year Deal For Streaming Rights

"We are continually looking for ways to deliver our games to fans wherever they watch, whether on television or on digital platforms and we are thrilled to bring Thursday Night Football to Amazon", said Brian Rolapp, Chief Media and Business Officer for the NFL.

This is a pretty big get for Amazon, as traditionally, it's pretty tough to get the rights to a live sporting event.

The $50 million, one-year-only Amazon-NFL deal allows Amazon to stream 10 games, which will also be broadcast by NBC and CBS, simultaneously this coming season.

Also on the podcast, we discuss the emerging market of care robots, which could help a growing population of senior citizens live independently for longer by assisting them with simple chores around the home. At the time, Twitter had beaten Yahoo, Amazon and Verizon Global for the streaming rights.

A source familiar with the matter told SiliconBeat Wednesday that the deal is about five times what Twitter paid past year for streaming rights.

The news marks the latest for a major sports league on streaming rights, aiming to boost online viewers as more fans move to internet platforms.

Cord-cutters will have a new way to watch games but, if the National Football League continues to make more similar options available, it could contribute to already-falling prime time ratings.

The deal requires Amazon to pay $50 million for the streaming rights to 10 games, which is a five-fold increase from the $10 million amount paid by Twitter a year ago.

This is not the first time that Amazon is getting into a deal to steam live sports content.

New NFL streaming partner Amazon, will likely broadcast NFL Thursday Night matches through its Amazon Prime subscription service. The 10-game package will be available to Amazon Prime subscribers. Currently, the number of Prime members in the United States is over 60 million as per estimates from analysts since Amazon does not publicly share that information.

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