News Worms
News Worms


Burger King's Whopper gets prank Wikipedia edits in ad gag

Burger King's Whopper gets prank Wikipedia edits in ad gag

Assuming there are any Google Assistant-capable devices (like Google Home) in earshot, the intended result is to get them to read off the beginning of Wikipedia's article on the Whopper.

A vehicle leaves a Burger King restaurant on July 27, 2015 in San Rafael, California.

Wikipedia, meanwhile, has yet to put the Whopper page accessed therein under lockdown, but its edit page shows a war of updates, libelously accusing the burger of containing everything from rats and toenail clippings to people. A new ad from Burger King is causing quite the stir and a lot of discussion today, which is pretty impressive considering it's only 15 seconds in length.

Yet it has also raised questions about the use of advertising to trigger devices like Google Home or Amazon's Echo.

Google Home, hearing its call sign, replied to the commercial with information from the Whopper's Wikipedia page. Google has, however, had some complaints about their Home device after their own Super Bowl commercial activated nearby Google Home units.

But Burger King's hijacking introduces a new concept - an outsider controlling your assistant from the TV.

"There's a law of diminishing returns here".

It Google doesn't appear to have been complicit in Burger King's ad. Burger King did not immediately respond to request for comment.

And maybe the funniest of all, when Alexa accidentally ordered a small girl a dollhouse and four pounds of cookies, it made the news, then the news broadcast accidentally triggered reactions from devices in the homes of those watching the broadcast.

Wikipedia's editors quickly removed these things, but eventually also proceeded to get rid of the list of ingredients altogether, replacing it with a more generic description of the product.

In March, Google Home irritated people when, unprompted, it alerted them to the opening of "Beauty and the Beast".

Google says nothing gets passed back to them until the speakers hear the keywords "Hey Google" or "OK, Google".

Poloz says when that happens the rate of price increase is very unlikely to be sustainable, and he is reminding home owners and buyers that prices can go down as well as up. Consumers typically leave these devices on, meaning they could be triggered at any time with the correct words. If you want to cut to the chase and just see how this ad works, hit the source link below for a video of the ad in action.

follow

editors' picks

April 13, 2017
Wall Street's 'Charging Bull' artist says girl statue violates his rights
As 1010 WINS" Juliet Papa reported, Siegel said the firm co-opted the bull to advertise an exchange traded fund called "she'. It's a symbolic reminder of the lack of women on the boards of many corporations.

April 13, 2017
Malayalam compulsory in Ker schools
We have students from underprivileged backgrounds studying here and we can not impose a blanket rule to only speak English. But the High Court had set it aside, after it was argued that students from other states also studied in schools in Kerala.

April 13, 2017
Publicist: David Letterman's mom, Dorothy Mengering dies
Letterman would ask his mother about the most mundane of details - the weather in IN, the cat or what she had prepared for dinner. Dorothy Mengering, the mother of late-night talk show host David Letterman, died on Tuesday, according to Letterman's publicist.

April 13, 2017
Lynn doubtful for remainder of IPL
Chris Lynn got injured during KKR's match against Mumbai Indians on Sunday (April 9). KKR play their next match against Kings XI Punjab at the Eden Gardens on Thursday.

April 13, 2017
Braves open three game series vs. Miami tonight
A surprise visitor caused a major game delay at the Miami Marlins home opener yesterday. I looked at the cat out there, hiding its head into the thing.

April 13, 2017
Mahmoud Ahmadinejad registers for presidential election in Iran
Earlier this week, President Rouhani held a press conference where he skirted questions about his plans to run for a second term. The landmark deal gave Iran relief from global sanctions in exchange for greater restrictions on its nuclear energy initiatives.

April 13, 2017
Tyga taken into police custody to avoid making a scene
Of course, the rapper was filmed while being arrested, video which showed Tyga saying that he had just bought the vehicle . The reason why Tyga was arrested is actually linked to the fact that the rapper had no license plates on his auto .

April 13, 2017
Mourinho Says Sunderland Victory Keeps Man United Top Four Hopes Alive
When you play against a team that is sad, if you score before (them), the game is nearly over because it is hard to react". The striker said: "Today was a good win and we have to keep working, keep believing we can reach the top four.

April 12, 2017
'Daily Show's' Hasan Minhaj to star at Correspondents Dinner
Minhaj, however, a relatively unknown figure, has made a habit of hitting Donald Trump with personal insults. Submit your Newswire tips here. "SAD!" Minhaj said in a statement .

April 12, 2017
Hamilton second as Ferrari dominates opener
Despite the success, Vettel wasn't entirely happy with his performance after getting off to an underwhelming start in Melbourne . However, due to the hard nature of overtaking with the new generation cars, he felt it was not worth trying to push.