News Worms
News Worms


Burger King's Whopper gets prank Wikipedia edits in ad gag

Burger King's Whopper gets prank Wikipedia edits in ad gag

Assuming there are any Google Assistant-capable devices (like Google Home) in earshot, the intended result is to get them to read off the beginning of Wikipedia's article on the Whopper.

A vehicle leaves a Burger King restaurant on July 27, 2015 in San Rafael, California.

Wikipedia, meanwhile, has yet to put the Whopper page accessed therein under lockdown, but its edit page shows a war of updates, libelously accusing the burger of containing everything from rats and toenail clippings to people. A new ad from Burger King is causing quite the stir and a lot of discussion today, which is pretty impressive considering it's only 15 seconds in length.

Yet it has also raised questions about the use of advertising to trigger devices like Google Home or Amazon's Echo.

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Google Home, hearing its call sign, replied to the commercial with information from the Whopper's Wikipedia page. Google has, however, had some complaints about their Home device after their own Super Bowl commercial activated nearby Google Home units.

But Burger King's hijacking introduces a new concept - an outsider controlling your assistant from the TV.

"There's a law of diminishing returns here".

It Google doesn't appear to have been complicit in Burger King's ad. Burger King did not immediately respond to request for comment.

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And maybe the funniest of all, when Alexa accidentally ordered a small girl a dollhouse and four pounds of cookies, it made the news, then the news broadcast accidentally triggered reactions from devices in the homes of those watching the broadcast.

Wikipedia's editors quickly removed these things, but eventually also proceeded to get rid of the list of ingredients altogether, replacing it with a more generic description of the product.

In March, Google Home irritated people when, unprompted, it alerted them to the opening of "Beauty and the Beast".

Google says nothing gets passed back to them until the speakers hear the keywords "Hey Google" or "OK, Google".

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Poloz says when that happens the rate of price increase is very unlikely to be sustainable, and he is reminding home owners and buyers that prices can go down as well as up. Consumers typically leave these devices on, meaning they could be triggered at any time with the correct words. If you want to cut to the chase and just see how this ad works, hit the source link below for a video of the ad in action.

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