News Worms
News Worms


GoPro Wants You to Trade Your Old Camera for a New One

GoPro Wants You to Trade Your Old Camera for a New One

Returned junk cameras will be recycled via zero landfill, bonus!

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To be sure, both HERO5 cameras are waterproof up to 33 feet out of the box without a separate housing, and feature hands-free voice control, superior image stabilization, better battery life, simplified controls, and 4K video capabilities. Once GoPro gets that oldie back, they'll process the discount and ship out a new, spiffy, camera of your choice. Starting today, users will be able to get the Hero5 Black for $100 off, or a Hero5 Session $50 off when users send in their older GoPro Hero devices.

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The upgrade program will allow customers to trade in old GoPro cameras for $100 off the Hero5 Black or $50 off the Hero5 Session, in a consumer space where it's hard to justify spending $300 or $400 on a new camera that may only be used sporadically throughout the year. Direct sales would have higher margin and carry less inventory risk, and GoPro would learn more about what customers are looking for in their products. In fact, if it brings in a few more sales from accessories, services, or even Karma, it could be a hit.

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But GoPro also made it clear past year that they want to effectively eliminate desktop computers from their workflows to make content creation as seamless and convenient as possible. However, as desirable as a GoPro is, it's not something most of us need. If you're in the market for a tiny camera to strap to your face as you take a 10-storey jump into a pool, GoPro is for you. GoPro stock hasn't recovered in the last 14 months and is now nearing an all-time low, according to TechCrunch. The Motley Fool owns shares of and recommends GoPro.

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