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News Worms


Easter Spending the US Expected to Set Records

Easter Spending the US Expected to Set Records

Americans are expected to spend $18.4B on Easter this year.

The prime date for Easter this year, roughly determined by the first full moon after the vernal equinox, will cause a 6 percent hop in spending over last year when shoppers spent $17.3 billion.

The Easter Bunny is going to be made out of solid gold next year after the amount of money the USA is expected to spend on Easter 2017.

"Just as companies were trying to profit from Christmas while ignoring the reason for the celebration, now companies are targeting the Christian aspects of Easter and removing them", Mat Staver, Founder, and Chairman of Liberty Counsel said.

Grocery store aisles are lined with chocolate candy bunnies, jelly beans, and marshmallow Peeps, but one thing is missing-the word "Easter".

Big retailers, like Target and Wal-Mart, can expect a big influx of Easter shoppers during the holiday weekend, with 58 percent of Easter shoppers planning to make a stop. That's a 6% increase over past year. Hershey's, M&M's, Lindor, Russell Stover, Dove, Rolo, and Twix have all produced Easter themed candy without mentioning the word on the front of their candy.

Easter meals will lead the way in Silver State spending with an estimated $88.9 million, followed by clothing ($46.1 million), gifts ($45.0 million), candy ($39.5 million) and flowers ($19.1 million), according to RAN. A little under half of those customers will visit department stores, while about a quarter plan to shop small at a local business.

In more Easter news, the Element Church is going to do its annual Easter Egg Hunt at McNair Stadium in Forest City, North Carolina, on Easter Sunday. She says 87 percent of shoppers will spend a combined almost $6 billion on food.

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