News Worms
News Worms


Amazon files meal-kits trademark, treading on Blue Apron's turf

Amazon files meal-kits trademark, treading on Blue Apron's turf

However, since the IPO, Blue Apron's stock has plummeted, in mid-day trading on July 17, 2017, the stock traded at $6.51.

Meal kit delivery could be the latest example of Amazon going on to provide its own version of a well-performing product or service to compete with those outside sellers on its marketplace.

Amazon already sells some meal kits by Tyson Foods (see above) and Martha Stewart. "I remember a few year backs reading an interview with one of the executives from Plated, another meal-kit company", Smith tells Marketing Daily. But if you could order a dinner kit on Amazon Prime and have it delivered to your house in an hour whenever you forget to plan dinner-and not on Blue Apron's fixed schedule-it could make a meal-kit plan even more appealing.

The British newspaper The Times first reported the trademark application on Sunday. And while you may be lamenting Blue Apron's current status as a brand new competitor of Amazon, remember: it could happen to absolutely anybody and there's nothing you can do about it.

According to multiple sources, Amazon has registered a trademark that would seriously impede on Blue Apron's business. That left some thinking it could be a good partner for Whole Foods Markets - until Amazon moved, two weeks after Blue Apron filed its prospectus, to buy the retail chain, limiting Blue Apron's options.

On Monday morning, Blue Apron's stock was falling more than 7 percent, hitting an all-time-low and dropping below the $7 mark.

TechCrunch's investigation also turned up evidence that Amazon is planning a line of pre-made food.

The fall in share price value could have additional implications for the unprofitable meal kit-delivery company.

Now, Amazon is causing some serious indigestion for Blue Apron, which was already grappling with fears of competition in the burgeoning business of shipping boxes of fresh, premeasured ingredients with recipes.

On Monday it dropped 84 cents, or 11.4 percent, to $6.52 while Amazon added $8.68 to $1,010.49.

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