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News Worms


Kylie Celebrates Turning 20 With Some Sexy Bikini Selfies

Kylie Celebrates Turning 20 With Some Sexy Bikini Selfies

"I don't like all the attention because it reminds me I'm Kylie f****n Jenner'". Seed Beauty does not have equity in Kylie Cosmetics.

"I want to step into that world, which is challenging", Kylie told WWD.

Since officially launching her famous Kylie Cosmetics lip kit line in 2016, inquiring minds wanted to know how well the brand was doing.

The 19-year-old star found fame on her family's reality TV show, Keeping Up with the Kardashians, which has enabled her to pursue other projects outside of her small screen commitments. Kylie Cosmetics is on track to be a $1 billion business in five years, by 2022, a feat that took Bobbi Brown Beauty, for example, 25 years to reach, and L'Oréal's Lancôme 80 years.

When sister Kim Kardashian launched KKW Beauty in June 2017, it looked as though her sales might overtake Kylie Cosmetics.

Kylie previously spoke about their tight friendship in Sunday's Life of Kylie premiere, announcing: 'I see Kendall, Bella [Hadid], and Hailey - they're out here every day, they just put their outfits together, they're made for this.

The makeup mogul hit 20 today and celebrated by kicking back and relaxing in her bikini.

Kylie's network is reportedly around the $50 million mark so she is already halfway there.

The Lip Kits are so popular that new editions - which are released nearly weekly - sell out instantly.

The US$29 kits - which have a lip liner and a co-ordinating lipstick - sold out in under 30 seconds on kyliecosmetics.com; WWD reported that they only had 5000 kits in each colour - so 15,000 units total.

"I want to keep building it", Kylie said. "All I would do on YouTube when YouTube first came out was look at make-up tutorials and learn how to do my eyeshadow".

Speaking about whether she sees herself as a feminist, Kim Kardashian's sister said: "I mean, of course I do, but I don't think I stand up in public that way a lot".

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