News Worms
News Worms

No more female models in size 6

No more female models in size 6

The new charter was jointly published by LVMH and Kering, which are two of the biggest fashion houses in the world which own Christian Dior and and Gucci respectively.

French luxury titans LVMH and Kering agreed to curb the use of ultra-skinny models on runways and in advertising campaigns, bowing to a public outcry over unhealthy depictions of young women by the fashion industry.

It has been spurred in part by a scandal during Paris Fashion Week in February which cast a spotlight on abuses by casting agencies which provide models for the big labels.

"We hope to inspire the entire industry to follow suit, thus making a real difference in the working conditions of fashion models industry-wide", he added.

The charter also bans the hiring models under the age of 16 to pose as adult models for shows or shoots.

LVMH, which is owned by Louis Vuitton, and Kering, Gucci's parent company, are usually rivals when it comes to business in the fashion industry, but the fact that they've come together on this issue speaks volumes to its importance.

The pact also bans the conglomerates' labels from using female models below a French women's size 34, which is typically equivalent to a USA size 0-2 and a United Kingdom size 6. The charter, which is available online, proclaims that both companies are banning female models that are French size 32 and male models that are French size 42.

In 2015, Israeli model Sofia Mechetner, then aged 14, featured in a catwalk show for Dior, while Karl Lagerfeld said in March that he thought girls of 15 were old enough to model.

If these guidelines are held up, it'll completely up-end the rapid-fire pace at which the industry operates during Fashion Week; models often don't know until the last minute if they'll be in a show, leading to castings and fittings into the late hours of the night.

Further to this, the charter has pledged to care for the wellbeing of their models by providing nutritional advice and psychological support.

CEO of Kering, François-Henri Pinault, has said that the company would like to move quickly and react strongly so that things really change.


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