News Worms
News Worms

Huawei Beats Apple to Become 2nd Largest Smartphone Brand

With Samsung and Apple ruling the smartphone industry, for the first time ever Huawei has dethroned Apple sending it down to number third position of being the largest smartphone manufacturer in the world.

Market research firm, Counterpoint has released its monthly Market Pulse research for the month of July 2017 and it comes with a stunner. Footage shows a Red Sox trainer looking at his Apple Watch in the dugout, then relaying a message to other players in the dugout, and then to teammates on the field. According to Strategy Analytics, that honor goes to Apple's iPhone 7 and iPhone 7 Plus, sitting on the first and second spots respectively, which is also evidenced by sales during the holiday of 2016. "It speaks volumes for this primarily network infrastructure vendor on how far it has grown in the consumer mobile handset space in the past three to four years", he said.

"While this streak could be temporary considering the annual iPhone refresh is just around the corner, it nevertheless underscores the rate at which Huawei has been growing".

Research Director of Counterpoint states: "This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence".

Huawei's weak presence in India and North America also limits its potential as a challenger to Samsung's lead, it said.

Counterpoint data showed that Apple's iPhone 7 was the top selling model in July, followed by the larger iPhone 7 Plus. "Huawei is over-dependent on its home market China where it enjoys the leadership position and operator-centric markets in Europe, Latin America and Middle East", Peter Richardson, research director of Counterpoint Research, says. Huawei, Oppo, Vivo, and Xiaomi have actually been able to establish partnerships with key supply chain partners and so they are able to bring things like bezel-free designs, full displays, Augmented Reality, in-house chipsets, advanced camera features, etc.

Samsung now holds the top spot, and will continue to do so for a while yet, considering its massive global presence. This may be due to fans waiting for the upcoming flagship models before making their purchases. Following Apple's current flagships are the Oppo R11, Oppo A57, Samsung Galaxy S8, Xiaomi Red Note 4X, the Galaxy S8 Plus, iPhone 6, Galaxy J7 Prime, and Galaxy A5. While having a diverse portfolio allows Huawei to fight on multiple fronts, it does little to build overall brand recognition; something Huawei badly needs if it is continue to gain share.


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