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News Worms


Apple announces Apple TV 4K, available September 22 for $179

Apple announces Apple TV 4K, available September 22 for $179

The device is called Apple TV 4K and starts at $179.

The new Apple TV also includes support for streaming video in HDR, or High Dynamic Range, which if the video supports it allows for a better contrast range (the spectrum between deepest black and brightest white) and more vivid colors. We learned that Amazon Video was coming to Apple TV earlier this year, and Apple confirmed at the event that the new Apple TV 4K will get Amazon Prime Video support with 4K HDR later this year.

Apple is also stepping up by to bring more content for their Apple TV 4K platform by partnering with movie studios. Orders for the Apple TV 4K will begin on September 15th and ship beginning September 22nd.

The existing Full HD Apple TV will continue to be available too.

Troughton-Smith found a code line labeled "NetworkNo4KForYou" and noted in a Tweet earlier this week: "Apple's 4K streaming on the upcoming 4K Apple TV requires a 15Mbps connection".

The Apple TV 4K supports both the Dolby Vision and HDR10 standards.

As part of its September 2017 product unveiling event, Apple finally announced a follow-up to its fourth generation Apple TV with an enhanced model.

As noted, Apple has to make the big move as competitors like Amazon and Netflix are already offering HDR and 4K support.

Apple TV 4K is the latest and greatest evolution of Apple's media device, and it brings with it High Dynamic Range (HDR), putting to rest the rumors spurred by the listing of 4K HDR movies in iTunes. Two years later, Apple is the only major player in the set-top box space that doesn't offer an option for those with 4K televisions. Do you plan on buying a new set-top box? The company has proven to be one of Wall Street's hottest tech stocks, at least partially thanks to the anticipation surrounding Apple's new line of hardware announced today.

The other big software change is Apple's TV app, and the latest version will be available in the United Kingdom on Apple TV, iPhone, and iPad by the end of the year. The company claims the Apple TV 4K has double the CPU grunt and four times the graphics horsepower of its forebear.

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