News Worms
News Worms


Warriors, Rakuten Agree To $20 Million Per Year Jersey Sponsorship

Warriors, Rakuten Agree To $20 Million Per Year Jersey Sponsorship

While several teams have already signed nice deals with companies to have their logos featured on every jersey, the Golden State Warriors are again beating out every other team in the league.

"This was not the biggest deal that we were offered", Bowers said. Beginning this season, Golden State's white jerseys will feature a patch of Rakuten's red-and-black logo.

A cool $60 million from Rakuten will go a long way to alleviate the massive tax Golden State will have to pay this season and perhaps the ones to come with this star-studded roster.

Rakuten, which owns cash-back site Ebates, messaging app Viber and e-book brand Kobo, has ratcheted up its sponsorship spend of late.

The 2017-2018 season marks the first time in National Basketball Association history that teams are allowed to sign jersey sponsorship deals. "We have incredible fan support around the globe and this partnership is another way to not only continue to grow the Warriors brand globally, but also further connect with our fans in Japan, Asia and Europe". The most notable such move was its four-year, $235 million contract with FC Barcelona announced in July to have its name on the La Liga club's kit. Considering the level the Warriors have ascended in recent years with two National Basketball Association titles in the last three years (and one elusive win away from a three-peat), the Warriors were able to command top dollar for their advertisement deal.

With the 2017-18 National Basketball Association season nearing, 14 teams have announced patch deals.

"I'm thrilled that our deal did exactly what deals like this were meant to do when the league announced the program", Warriors president Rick Welts said.

Along with their spot on the jerseys, Rakuten also becomes the Warriors' Official E-Commerce Partner, Official Video-On-Demand Partner and Official Affiliate Marketing Partner, and a number of Rakuten products and services also get the "Warriors Official" treatment. "Our partnership in Barcelona has helped us in Spain, and the Warriors will certainly be a pillar of getting us there in United States".

Of course, there is more to the deal than simply adding a path on the uniforms.

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