News Worms
News Worms


Facebook moves to block ads on fake news, offensive videos

Facebook moves to block ads on fake news, offensive videos

So today Facebook built up formal standards for what sorts of content can't be adapted with Branded Content, Instant Articles, and mid-move video Ad Breaks.

"With regards to brand safety, generally, people who view content in News Feed implicitly understand that the individual posts they see are not connected to or endorsed by the other posts in their feed-from brands or anyone else", wrote Carolyn Everson, Facebook's VP Global Marketing Solutions in a blog post.

Facebook already has rules for the content from media publishers on its site, which are much stricter than what's allowed for the general community.

In a bid to stop fraudulent business practices as more and more publishers join its platform, Facebook has issued new standards and guidelines for content creators to ethically earn money on its "family-friendly" network.

If your content does not comply with these standards, we will notify you that we have removed the ads. "That being said, content adjacency might still be a concern for other ad placements in which the disconnect between content and advertisement may not be as clear". This also extends to publishers monetising their sites and apps via Facebook's Audience Network. Also, in the coming months, Facebook will give post-ad giving an account of the considerable number of situations where promotions appeared.

"While the guidelines do not cover every scenario, they are a good indicator of what types of content are likely to generate more revenue", Facebook said.

The ad sales were tied to a Russian business with a history of pushing pro-Kremlin propaganda, the Washington Post reported. The new guidelines, which apply to publishers that want to run ads with their content, require an "authentic, established presence on Facebook - they are who they represent themselves to be, and have had a profile or page on Facebook for at least one month", the company said.

Facebook's list of prohibited content include misappropriation of children's characters; tragedy and conflict; content that is incendiary, inflammatory, demeaning or disparages people, groups or causes; violence; adult content; sale or use of illegal or illicit products, services or activities and drugs or alcohol use. The company removes the content if it violates these standards.

Publishers repeated caught sharing content that violates Facebook's Content Guidelines for Monetization, clickbait or sensationalism, or misinformation and false news risk losing their monetization privileges.

"New partnerships Facebook is partnering closely with third parties, such as DoubleVerify and Integral Ad Science, to ensure the brand safety tools and controls created to serve advertisers" needs.

follow

editors' picks

September 15, 2017
Amarnath Yatra attack mastermind Abu Ismail shot dead in Kashmir
Vaid had then said that the investigation in the Amarnath Yatra attack has revealed that it was carried out by Ismail. The militant activities took a spike after Hizbul Mujahidin commander Burhan Wani was killed in July previous year .

September 15, 2017
White House vague on whether Trump will sign resolution condemning neo-Nazis
Congressional Black Caucus chairman Cedric Richmond, D-La., also said he was gratified Trump and Scott sat down together. House Democrats responded by introducing a resolution to censure Trump , and many supported the move.

September 15, 2017
United States should be "beaten to death like a rabid dog": North Korea
According to 38 North, satellite images suggested the nuke test resulted in landslides occurring at the Punggye-ri test site. The North claiming to have detonated a hydrogen bomb that can be loaded onto an intercontinental ballistic missile.

September 15, 2017
How Analysts Rated Meggitt plc (LON:MGGT) Last Week?
Anglo Pacific Group PLC is a United Kingdom company, which focuses on royalties connected with the mining of natural resources. Wolfe Research downgraded Roadrunner Transportation Systems Inc (NYSE:RRTS) on Tuesday, January 12 to "Peer Perform" rating.

September 14, 2017
Two homers doom Gray at Citi Field
Only one current member of the Rays, third baseman Evan Longoria, was on the team when it last played at Citi Field in 2009. Baseball released its 2018 schedule, and it has the Sox finishing at home against the Yankees on September 28-30.

September 14, 2017
China-born New Zealand MP denies being Beijing spy
The FT said no other Western nation was known to have a sitting MP with such extensive links to China's intelligence community. A Chinese-born New Zealand MP has admitted to teaching Chinese spies, while working as a lecturer in Louyang.

September 14, 2017
Gulf Crisis Boils Over At Cairo Meeting
The Islamic Republic has repeatedly underlined the need for dialogue between the Arab countries to settle the dispute. However, Saudi Arabia subsequently accused Qatar of distorting facts about the call, and said it was ending talks.

September 14, 2017
Over 6 million lose power from Irma in US Southeast - utilities
Millions of people in the state were ordered to evacuate in preparation for the storm and hundreds of shelters have been opened. Florida Power & Light, the state's major electricity provider, says it has almost 20,000 workers deployed around the state.

September 14, 2017
Hurricane Irma weakens to Category 1 storm but still poses threat
ABANDONED A vehicle is seen in a flooded street as Hurricane Irma passes through on Sunday (Monday in Manila) in Miami , Florida. Even with diminishing to continue as the storm passes over the land, Irma continues to be very grave and life threatening.

September 14, 2017
Colin Kaepernick, others Tweet support for ESPN's Jemele Hill amid Trump controversy
Hill is an outspoken liberal who now has a pair of photographs with Barack and Michelle Obama pinned atop her twitter feed. Thousands responded to Hill's comments and the conversation eventually pivoted to the White House and Trump.