News Worms
News Worms


Amazon is opening pop-up stores in Whole Foods for the holidays

Amazon is opening pop-up stores in Whole Foods for the holidays

The primary pop shops will be seen in Whole Foods Stores across the states of Colorado, Illinois, Michigan, Florida and California.

Set to be rolled out in 100 Whole Foods stores, these will showcase Amazon's device ranges including its new Echo Dot, Fire TV, Kindle e-readers and Fire tablets, amongst others.

As such, with deals season about to go into full Black Friday overdrive, Amazon is getting ready to slash the prices of its own-brand gear in Whole Foods stores.

In addition to being able to try out some of Amazon's flagship devices, the ecommerce giant will take the opportunity to promote its Prime and Prime Video subscription services.

It's opening pop-up shops in five Whole Foods stores across the U.S., which will do more than just peddle the e-retail giant's devices. The discounts vary, and include $30 off the Echo Plus, Kindle Paperwhite, and Fire HD 8 tablet. Amazon has been expanding its brick-and-mortar presence: It recently opened shops inside some Kohl's department stores and it has opened a dozen brick-and-mortar bookstores. You can ask the assistant for Thanksgiving recipes, to add new entries to your gift list or even to tell a holiday joke in case you run out of them in the middle of Thanksgiving dinner.

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