News Worms
News Worms


John Lewis Christmas ad sees adorable monster magic for little boy

John Lewis Christmas ad sees adorable monster magic for little boy

When the John Lewis adverts get released each year, a flurry of recuts and parodies surface online.

"If you've seen the stunning visuals and clever camera work in Eternal Sunshine of the Spotless Mind, then you'll know how magnificent he is".

Unfortunately you're going to have to submit yourself to Guy Garvey's droopy tones as the song on this year's ad is an Elbow cover of The Beatles" "Golden Slumbers'.

John Lewis customer director Craig Inglis said of the spot, in which Joe struggles to sleep with the giant monster (brought to life by two men in a costume and the help of CGI) under his bed: "This year's Christmas campaign brings to life the power of children's imaginations and the joy of great friendships".

Luckily, Moz The Monster was revealed and this one was outed for being a fake. Believe us, you'll want to listen to it again and again.

The advert will first be shown on TV this evening at around 9.30pm on Channel 4 and at approximately the same time it will also be broadcast on all Sky's own channels.

But while John Lewis' Michel Gondry-directed version might have taken seven months and £7m to make, this version was created in just seven hours at a cost of only £700, following a similar effort they made for £600 over six hours in 2016.

But little Joe begins to struggle to stay awake and Moz decides to leave him be for a while.

"Moz and Joe's story is magical and heart-warming and I'm sure it will be loved by all of our customers, young and old". Though it's technically a two-minute advertisement for John Lewis, a high-end department store chain throughout the United Kingdom, it feels more like a feel-good short film. We are really proud to be involved'.

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