News Worms
News Worms


Brands cash in on Alibaba's big day

Brands cash in on Alibaba's big day

Zhang Jingjing, a 30-year-old clerk for an engineering company, prepared for Singles Day by building a shopping list on Alibaba's retail platform Tmall and watching for when prices dip. Sales during this day single handedly take over sales in the United States during Black Friday and Cyber Monday and as Ben Cavender, principal of the China Market Research Group, based in Shanghai states, "in terms of scale it just dwarfs any other event out there". In a sign of the times, 90% of the GMV from Singles Day was transacted on mobile devices.

And the sales story this year spilled into the tens of billions of dollars.

Alibaba's biggest rival, e-Commerce giant JD.com, saw sales reach $19.1 billion in the 11 days up to and including Singles Day, an increase of 50% from a year ago.

Chinese e-commerce giant Alibaba, who created the event in 2009, took in 66 percent of the total with sales of US$25.3bn on November 11.

Singles' Day has been expanding over the years and at the moment it is emerging to be one of the world's biggest shopping events.

On Nov. 12, JD.com announced that the value of all goods and services transacted on its shopping sites reached $19.1 billion during the Singles Day Shopping Festival, which ran from Nov. 1 to Nov. 11.

Alibaba has been celebrating the occasion since 2009 by giving unbelievable and steep discounts to a wide variety of products sold on its platform, Tmall.

Everything about Singles Day is noteworthy, from the sales volume to the number of transactions that get processed on mobile payment platforms. "The Singles' Day Gala combined entertainment, shopping and interactive involvement and that is why it is such a unique success".

But like Amazon in the U.S., Alibaba has a strategy to integrate online shopping with brick-and-mortar stores, which still make up 85% of total retail sales, according to the company. According to JD.com, this year's sales included eleven days of transactions. This year, more than 140,000 brands and merchants were on board. Ma's company spent billions buying into grocers, shopping malls and even department stores years before Amazon announced its $13.7 billion acquisition of Whole Foods Market Inc. Alibaba has said Cainiao expects 3 million people to handle packages during the 24-hour-period.

follow

editors' picks

November 14, 2017
Kylie Jenner already had baby shower?
Just like her pregnancy, Kylie Jenner's baby shower was also top-secret! If she is pregnant, she's doing a great job of hiding it. It was revealed in July that they had enlisted a surrogate "in her 20s" to help them add to their family.

November 14, 2017
Taylor Swift hints at upcoming Irish dates
The trek follows United Kingdom and European shows a year ago in the wake of the groups 2016 Rock and Roll Hall of Fame Induction. But if you're a verified Swiftie, fans can purchase tickets in advance through Ticketmaster Verified Fan Program .

November 14, 2017
Xbox Black Friday Deal Discounts Console to Lowest Ever Price
Walmart is also offering Xbox Live Gold 3-month subscriptions for $12.50, that's almost half the regular price. If you want to know more about Windows Mixed Reality headsets, check out VRFocus' guide on the devices .

November 13, 2017
Goodell seeks $50 million, private jet for life
Yet there are issues that others owners aside from Jones are aware of, and they are wrestling now with how to best handle it. Those owners surely hope that the group grows, and leaks like this one won't hurt that effort.

November 13, 2017
CWI strikes five-year tour agreement with Pakistan
The reciprocal series in United States of America in 2018 will be a tri-series, with the third participant yet to be finalized.

November 13, 2017
Women Climb Through Maccas Drive-Thru & Attack Worker Over McNuggets
The store's manager said two women returned to the McDonald's Friday and claimed they weren't given all of their chicken nuggets. The manager told WISH off-camera that he'd experienced a lot of things working in the fast food business, but nothing like this.

November 13, 2017
Trump touts his dealmaking skills as solution to South China Sea dispute
The South China Sea dispute will be one of the major issues at the East Asia Summit in The Philippines this week. Contempt for China runs deep in Vietnam, a country that was colonized by China for almost 1,000 years.

November 13, 2017
Andhra Pradesh: 16 killed as boat capsizes in Krishna River
Chief minister N Chandrababu Naidu expressed shock over the incident and directed the authorities to intensify rescue operations. An official said, the boat was making a trip from Punnami Ghat, Bhavanipuram, to Pavitra Sangamam, Ferry village.

November 13, 2017
Iran ballistic missile programme non-negotiable
This came after " its [Iran's] Houthi proxy " in Yemen fired a missile towards the Saudi capital last week. Iran says its missile programme is defensive and it has no plans to build nuclear-capable missiles.

November 12, 2017
South China Sea | Philippines backs down in disputed waters after Beijing protest
It has been turning reefs in the sea into islands, installing military aircraft and missile systems on them. "There are batteries. In 2016, an global tribunal ruled in a case filed by the Philippines that China's claims have no basis in worldwide law.