News Worms
News Worms


Ride-hailing service Lyft expanding to Canada in first push outside US

Ride-hailing service Lyft expanding to Canada in first push outside US

The ride-hailing war between Uber and Lyft is moving global for the first time, with Lyft soon offering rides in Toronto, its expansion outside the US.

Lyft is now available in its first global city: Toronto.

And it's about time: Lyft says more than 50,000 Toronto residents have downloaded the app to date.

"Toronto is actually a no-brainer for us when we chose to launch internationally", said Tim Houghton, general manager for Lyft in Toronto.

In 2017, Lyft expanded to cover around 94 percent of USA residents, up from around 60 percent at the start of the year, with multiple new markets added across the country.

In an effort to entice drivers, Lyft is offering a 25 percent bonus for the first 3,000 drivers who are approved and who complete 20 rides a week during the company's first three months of operation in Toronto.

"We see an opportunity for ourselves in providing a better experience for everyone involved", said Houghton, in a swipe at its largest rival. The company is appealing London's decision to pull its license after the city's transport authority said Uber was not "fit and proper" to operate there. But Lyft won't say which city is next.

On Monday, the ride-hailing company announced it will begin operating in Toronto, starting in December.

Lyft will serve the Greater Toronto and Hamilton Area and plans to launch by the end of the year.

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