News Worms
News Worms


For The First Time Ever, Mattel Are Releasing A Hijab-Wearing Barbie

Barbie has released its first doll wearing a Hijab on Monday to honour American Olympian Ibtihaj Muhammad.

The Barbie unveiling represents another mainstreaming of the hijab, a broad term for Islamic modesty standards for women in how they dress.

The first USA woman to compete at the Olympics in a hijab, Muhammad won bronze at last year's games in Rio.

Mattel has for a while been on a real drive to make Barbie dolls more diverse and realistic, and here's the latest result of that push: the first Barbie to wear a hijab headscarf.

Other prominent women who were honoured through the "Sheroes" line include Olympic gymnast Gabby Douglas, model Ashley Graham, ballerina Misty Copeland, director Ava DuVernay and actress Zendaya.

"Through playing with Barbie, I was able to imagine and dream about who I could become", said Ibtihaj Muhammad.

Mattel says the newest Barbie will be available for purchase in 2018. The doll will be the very first Barbie doll to wear a hijab and the event is considered to be historic.

One particular feature she wanted in the doll is her signature eyeliner. "Perfect hijab moment right here, this is awesome".

"Barbie is celebrating Ibtihaj not only for her accolades as an Olympian, but for embracing what makes her stand out", Sejal Shah Miller, vice president of marketing for Barbie, told Bustle. "I played with Barbie for a long time, what some people may call an uncomfortably long time", she joked.

Image is important, and recently we've seen many brands making a conscious effort to diversify their imagery for an ever changing consumer base. "I come from a pretty small sport that a lot of people had the opportunity to learn about last summer at the Olympic games and now to even have fencers in the conversation", she says.

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