News Worms
News Worms


Amazon Marketplace Has Finally Launched In Australia

Amazon Marketplace Has Finally Launched In Australia

This time it is very real. Amazon has said that "customers can enjoy free delivery on eligible orders above $49 that are sold by Amazon".

The Australian Financial Review has revealed that shares in Australia-based global delivery logistics software company GetSwift doubled on Friday, 1 December, following the news that it has signed a "master services agreement" with Amazon.

"We've always believed that Amazon is here to assist the retailers of Australia to grow and develop their businesses both locally and internationally". There are no imminent plans to bring it here.

The brand-spanking new website sneakily went live overnight with millions of products across more than 20 different categories including Books, Music, Clothing & Accessories, Electronics, Kitchen and Baby.

It's assumed the categories on offer will be expanded in the coming month.

"They can sell at whatever price they like, but I can't and Woolworths can't and Coles can't, how come Amazon can do what they like and break all of the rules but none of us can?"

Amazon's Australian orders will be fulfilled out of the company's centre in Dandenong South in Victoria. Local retailers like David Jones and Myer have been scrambling to launch their own "premium" in-store services and price matching strategies or revamped online stores ahead of Amazon's arrival.

Amazon Australia country manager, Rocco Braeuniger (pictured) said, "Focusing on customers and the long-term are key principles in Amazon's approach to retailing".

"For Amazon's Marketplace to be successful in Australia, Amazon will need a good product range, including local specialty suppliers".

Braeuniger said Amazon will create thousands of new jobs and invest hundreds of millions of dollars in Australia.

Aussie customers can shop anywhere, anytime through the Amazon Shopping app, and desktop and mobile browsers.

The site will also give users access to Prime Video, Amazon's answer to Netflix. The result will be an ever-improving customer experience driven by the regular introduction of new products and services that we hope customers will love.

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