News Worms
News Worms


The world's biggest Starbucks just opened in China

The world's biggest Starbucks just opened in China

Starbucks is opening one store in China every 15 hours, the company's China CEO Belinda Wong told "Squawk Box".

Coffee giant Starbucks will open its biggest outlet ever on Wednesday, in Shanghai - and the company is expecting bumper crowds to enjoy the experience of being among the first to enjoy the giant 30,000-square-foot store.

This new Shanghai store is almost 30,000 square feet, has over 100 beverages on the menu, and allows customers to participate in the first AR (augmented reality) experience from Starbucks.

For the first time ever, unique, small-lot Reserve coffee which Starbucks sources from more than 30 countries around the world, including coffee from China'sYunnan Province, will be roasted in China by eight highly trained Chinese coffee roasters.

DIGITAL: The Shanghai Roastery is the first Starbucks location to seamlessly integrate a real-time, in-store and online customer experience.

"One, you must be focused on experiential retail that creates an experience in your store that becomes a destination for the customer", Johnson explained when asked about what physical retailers must consider in 2017.

The roastery features a 3D-printed tea bar freshly baked Italian artisanal food and a multi-sensory coffee experience
The roastery features a 3D-printed tea bar freshly baked Italian artisanal food and a multi-sensory coffee experience

At the 88-foot-long bar (one of many places to snag a cup at the store), you can sip reserve coffee or nitrogen-infused Teavana teas brewed using an innovative steaming method.

An augmented reality app is used in the new Starbucks Roastery in Shanghai, China.

Princi baked items are shown in the new Starbucks Roastery in Shanghai, China. Starbuck will open another Roastery in Milan, Italy in 2018 and Chicago in 2019.

The Shanghai flagship store will offer a range of Chinese teas at a "tea experience bar", as well.

But despite all of Shanghai Roastery's features, it's still a coffee shop at heart.

Despite a long, proud history of tea drinking and the fact that a tall latte costs as much as $4.69 in China, people have taken to coffee and culture of Starbucks with its specialty drinks and free Wi-Fi and bathrooms. In the third quarter ending October 1, China's comparable store sales grew 8 percent, compared to a 2 percent global growth and 2 percent growth in the USA market. Our corner Starbucks store suddenly seems inadequate!

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