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News Worms


Amazon Prime hits Singapore with a bang

Amazon Prime hits Singapore with a bang

Free two-day shipping is very important to Amazon Prime members - so much, in fact, that they would cancel their membership if it wasn't offered.

Another service available to Singapore's Amazon Prime subscribers is video streaming, which will allow members to stream or download popular movies and TV series via the Amazon Prime Video app on Android and iOS mobile devices.

According to Amazon, for this week, Singapore customers who are Prime members get to enjoy exclusive access to free two-hour delivery on orders over S$40.

"Now with an even wider selection of global items available for unlimited free worldwide shipping, along with unlimited access to Prime Video and Twitch Prime, this membership is created to offer the best of Amazon". The monthly membership is priced at SGD8.99, but it is going at SGD2.99 as an introductory offer.

The local Prime membership benefits do not apply to items bought on Amazon websites in other countries, however, and customers with existing US Prime memberships can not convert them to local ones.

Today, 6 November, Amazon announced the launch of Amazon Prime in Singapore.

Customers who do not have a Prime membership in the USA can, however, enjoy free delivery within the country for orders totalling US$25 or more on eligible items.

An Amazon customer service officer contacted through the website's live chat function on Tuesday (Dec 5) said that free shipping to Singapore ended on Monday (Dec 4).

"Amazon's dominance in retail has been the primary focus of retail executives, investors and board members - yet, the solution to steal back both market share and consumers' loyalty have evaded most traditional retail brands", said Michael Osborne, CEO of SmarterHQ, in a press release.

But administrative assistant J. Tan, 38, said he was disappointed that items he had been eyeing, such as the Nintendo Switch game console, are not available through the Prime Now app and no longer qualify for free shipping on the USA store.

Amazon Prime International's vice-president Jamil Ghani said more benefits will be added over time for Prime membership here.

Other consumers are looking for more services to be added to Prime.

Mr Ghani acknowledged that some living here already have Amazon Prime memberships for the U.S. site, but encouraged "anyone living in Singapore to leverage the Prime membership package developed specifically for Singapore".

Amazon has just extended its e-commerce tendrils even deeper into the Singapore market.

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