News Worms
News Worms

Google Starts Blocking YouTube on Fire TV, Echo Show

Google Starts Blocking YouTube on Fire TV, Echo Show

Originally, Google pulled YouTube from Amazon's Echo Show device, citing that it gave users a "broken experience" of the search giant's platform.

A couple of weeks ago, YouTube reappeared on the Amazon Echo Show and while it wasn't quite as nice as the version that got pulled by Google, it was still YouTube working on the Echo Show again. "Google is setting a disappointing precedent by selectively blocking customer access to an open website", it said.

Amazon seems to refrain from selling Google products that compete directly with its own, such as Amazon Echo range (which compete with Google Home) and Fire TV (which compete with Google's Chromecast). Google's parent company Alphabet owns Nest Labs, maker of connected thermostats and security cameras, and Amazon doesn't sell those devices, as well.

In a row that has simmered over the past two years between Google and Amazon, tempers appear to have flared in the latest spat between the two global tech giants. However, the pair made up earlier this year, allowing the Prime Video app to make its iOS debut.

KitGuru Says: This isn't the first time that two or more companies have very publicly disputed the other, with customers essentially losing out, and unfortunately it isn't likely to be the last either.

"Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and Fire TV", Google said in a Tuesday statement.

Amazon has also previously stopped selling several Google hardware devices including audio streaming products and Nest smart home products. "We hope we can reach an agreement to resolve these issues soon".

Reports suggest that the latest feud between the companies is the result of Amazon's refusal to sell Google products on its website.

While YouTube is no stranger to removing its services - in 2o12 it removed itself as one of the iPhone's pre-installed apps, claiming it wanted to "take back control of its app" - in this case it's a reaction to Amazon exercising its dominance of the online retail sector.


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