News Worms
News Worms

Yes, your wine glass keeps getting bigger

Yes, your wine glass keeps getting bigger

"From 1990 onward, the USA market's demand for larger wine glasses was met by an increase in the size of glasses manufactured in England, where a ready market was also found", the researchers wrote.

"A further influence on wine glass size may have come from people running bars and restaurants, as well as their customers", Dr. Marteau's study found.

They found using larger glasses led to an nearly 10% increase in sales.

Increasing sizes: Since the 1700s, glass sizes have increased more than six times.

Researchers argue that new policy options could become viable if it was proven that larger wine glasses had an impact upon consumption. "This followed the development of lead crystal glassware by George Ravenscroft in the late 17th century, which led to the manufacture of less fragile and larger glasses than was previously possible".

Alcohol is the fifth largest risk factor for premature mortality and disability in high income countries. In England, the type of alcohol and volume consumed has fluctuated over the last 300 years, in response to economic, legislative and social factors.

In England, it found that wine consumption increased nearly fourfold between 1960 and 1980, and nearly doubled again between 1980 and 2004. (The researchers focused on the Brits, but they say that a trend in the United States toward bigger glasses likely had an influence.) Some say other factors explain why people are drinking out of larger glasses, with wine expert Miles Beale noting that they allow wine to aerate, "something which perhaps wasn't a priority 300 years ago".

Our forefathers would look at our contemporary wine glasses like zany Carrot Top props-or whoever was the Carrot Top of 1700.

"Our findings suggest that the capacity of wine glasses in England increased significantly over the past 300 years", said first author Dr Zorana Zupan. The U.S. demand for larger wine glasses also increased in the '90s, affecting the English market, and bartenders began to stock larger glasses so they could serve more and charge more.

The strength of wine sold in the United Kingdom has also increased since the 1990s, adding to the amount of pure alcohol being consumed by wine drinkers.

It's the pubs' and bars' equivalent of supermarkets putting candies by the checkout. People tend to drink a lot faster if they're holding their glass while they socialize, she says.

[Source Image: urfinguss/iStock] A larger glass has its benefits: a wide glass allows more of the wine's surface area to touch oxygen, which enables the fragrance to reach your nose.

Researchers think it is because wine is now cheaper and more readily available.

Pubs generally sell wine in measures of 125ml, 175ml and 250ml.

"The size of a wine glass reflects the trend and fashions of the time and is often larger for practical reasons" said WSTA chief executive Miles Beale.

Centuries ago, wine glasses held about 2.2 ounces on average, reports Quartzy.

But for a point of comparison, a 750ml bottle of wine could have topped off 11 glasses in 1700.


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